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SCT

Social Categories

Social Media · Basic · Updated March 2026

Retrieve social media content categories for organizing posts by theme, campaign, or content type. Categories structure the social content calendar.

A content calendar without categories is just a list of posts. Categories organize social content by theme, campaign, content type, or any other grouping that makes the calendar manageable. Through MCP, you can retrieve available categories for use when creating or filtering posts.

What This MCP Tool Does

List all content categories and retrieve individual category details. Categories are used when creating posts via Social Post CRUD and filtering via Social Post Search.

Endpoint Reference

List categories: GET /social-media-posting/categories Get a category: GET /social-media-posting/category/{categoryId}

Authentication

Requires a Private Integration Token (PIT) with the social-media-posting scope enabled.

Important Notes

Categories are read-only through MCP. Category creation and management happens in the GHL UI. Plan your category structure before building automated posting pipelines.

Common category structures: content type (educational, promotional, testimonial, behind-the-scenes), campaign (Q1 launch, summer sale, holiday), or pillar (matching your marketing framework categories).